It is time you get ready for the best time of the year. As we enter the Holiday Season of 2023, online sellers and marketers must bring their A-game.
With all the brands giving Thanksgiving, Black Friday, and Cyber Monday sales, the market has become competitive.
You might have already started working on the strategies to be visible to your audience. But there are some tips that I can help you with.
Include these five strategies in your marketing plan and see your Holiday Sales skyrocket like never before.
Let’s start with:
5. Highlight Holiday Centric Products
I was going through PortraitFlip, an e-commerce that creates Custom Painting from Photo and saw something interesting happening.
Since Thanksgiving is about celebrating with family, they have been trying to promote their Family Portrait with different photos for it.
If you visit their website, you will see that the hero image itself has a family portrait displayed clearly.
They have also managed to highlight their bestselling product, which will probably do well with all types of audiences.
In all its presence, the website is trying to tap into the ongoing thoughts of the Holiday customers, making conversion easy.
4. Offer Deals to Social Media Followers
People who follow you on social media are your biggest set of potential customers.
They are loyal to you and make sure to engage with you.
Social media can serve as a powerful tool for any business, and the followers can make you a millionaire – I am not lying.
So, if you have a good number of followers, give an exclusive discount to them.
It is a very good tactic to get leads as well as popularity.
You can also ask them to spread the word and encourage them to bring friends and family to order.
Social media is a massive platform and a great opportunity for sellers. Make use of it!
3. Seasonal Landing Pages
It may be a lot of work, but it will definitely be one of your best decisions.
A campaign-specific landing page is a must.
With a decorated landing page, details and offers on one page, holiday conversion rates are likely to increase.
There are many landing page and website builders that can reduce your workload and help you create an attractive page.
Use a reliable and feature-rich tool and create a clear and concise design.
Make sure the landing page is easy to navigate on mobile because a third of all your visitors will be smartphone users.
Very few sellers think of cross-collaborations because they fear their partner will gain more branding perks.
But the possibilities of reaching out to the new audience are way more.
Find a seller from your shoulder niche whose product complements yours.
Collaborate to create a bundle and sell it on your and their websites.
This is the best way to make use of your shoulder niche’s audience and reach as many people as possible during Holidays.
- Start Early – End Late!
I would like to leave a mantra to end the list of tips to increase your holiday sales in 2023.
Start Early – End Late.
PortraitFlip keeps itself open until the very end of the season.
People go frenzy shopping for holidays and always look for discounts.
The later in the calendar, the more frenzy, the more chances of them buying products in haste.
Make use of this situation.
Start the discounts way early and go on longer than that of your competitor.
It always works. Try it!
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Holiday sales are a great way to increase your revenue numbers for the year.
A whole market of consumers is waiting to buy your product, and the opportunity to make yourself visible is huge.
Use the most successful marketing tactics, don’t miss out on these little tips, and make 2023 Holiday sales a blast!